1. Which of the following factors have an impact on the Google PageRank
ANS : The number of outbound links on the page that contains the inbound link to a page of a web site
2. What will the following robots.txt file do?
ANS : It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the altavista scooter bot from accessing any page
3. _________ is usually the best web page to get linked to while receiving a themed in-bound link from another website.
ANS : The page which you would like to improve in the search engine rankings
4. What is the function of "indexer" part of the Google search engine?
ANS : It helps to retrieve web pages from the world wide web
5. Google gives priority to themed inbound links.
ANS : True
6. Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword - "six sigma"?
ANS : Google Trends
7. While grading your website, Google gives credit to outbound links pointing to authority websites?
ANS : False
8. Which of the following statements about Google's technical and quality guidelines is true?
ANS : Avoid using robots.txt to prevent crawling of search results pages or other auto-generated pages, even if they don't add much value for users coming from search engines
9. If your site is not appearing in Google search results because of some unethical SEO practices in the recent past
ANS : it is better to discontinue the website and shift your webpages to a fresh website with a new domain name.
10. If you enter 'Help site:www.expertrating.com' in the Google search box, what will Google search for?
ANS : It will find pages about help within www.expertrating.com
11. Do search engines such as Google detect unnatural linking patterns by checking the Class C IP address of the page where the link to the website originates?
ANS : Yes
12. Which search engine technology prevents a website from appearing in numerous top positions in the search engine result pages?
ANS : Clustering
13. Which of the following statements is correct with regard to the description meta tag?
ANS : Google uses the meta description to generate the search engine results pages
14. What is the term for Optimization strategies that are in an unknown area of reputability/validity?
ANS : Silver hat techniques
15. State whether the following statement is true or false.
A Sitemap provides a list of internal links to user accessible pages on a website
ANS : True
16. If you search for the term "iq test" in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term "iq"?
ANS : No
17. Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized?
ANS : Paid links should be disclosed through the "index=nofollow" attribute in the hyperlink
18. Google displays up to _____ characters of a webpage's Title Tag
ANS : 56/66
19. Which of the following activities could be looked down upon by Google as per their quality guidelines?
ANS : B & C
20. What is the name of the search engine technology due to which a query for the word 'actor' will also show search results for related words such as actress, acting or act?
ANS : RSD (real time synonym detection)
21. While optimizing your website it is important to generate the right type of traffic, how does the Bounce Rate information help in this regard?
ANS : By letting you know the percentage of users who entered the website and then left without viewing any other page
22. How are site maps important for the search engine optimization process?
ANS : Site maps help the search engine spider pick up more pages from the website
23. What does the term Keyword Prominence refer to?
ANS : It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines
24. A Hallway Page is used to:
ANS : Enable search engine bots to index the Doorway Pages
25. The following robots meta tag directs the search engine bots:
<META NAME="robots" CONTENT="noindex,nofollow">
ANS : Not to index the page and not to follow the links in the page
26. Implementing a 301 Permanent Redirects on the old pages to redirect to the new pages is a good idea from the SEO perspective.
ANS : True
27. Which of the following conditions will Google treat favorably from the 'Relevancy' perspective?
ANS : Image Alt tags on the home page matching the search term
28. Which of the following statements is correct with regard to natural links?
ANS : They are voluntary in nature
29. Why is it a bad idea from the seo perspective to host free articles and write ups that are very common on the internet.
ANS : Because you could get penalized by search engines for using duplicate content
30. What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
ANS : Pagejacking
31. What does the 302 server response code signify?
ANS : The page has temporarily moved
32. State whether true or false.
The Yahoo Directory listing is a free service for commercial sites.
ANS : True
33. Which of the following website design guidelines have been recommended by Google?
ANS : Every page should be reachable from at least one static text link
34. Which of the following can be termed as good keyword selection and placement strategies?
ANS : A&D
35. Which of the following can be termed as good keyword selection and placement strategies?
ANS : A & D
36. Which of the following statements about FFA pages are true?
ANS : They are also called link farms
37. If a website's search engine saturation with respect to a particular search engine is 20%, what does it mean?
ANS : Only 20% of the pages of the website will be indexed by the search engine
38. Which of the following statements regarding website content are correct?
ANS : If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version
39. Which of the following factors does Google take into account while assessing whether or not a website is an authority website?
ANS : The number of in-bound natural links related to the website's theme (or keywords)
40. Search engines do not index some common words (such as "or", "and", "when", and "in") within the webpage. What are these common words called?
ANS : Stop words
41. All major search engines are case sensitive.
ANS : False
42. What is Keyword Density?
ANS : The number of times the keyword is used and multiplied by hundred / (DIVIDED BY) the total word count on the page.
43. What will happen if you type the words 'Certification -Networking' in the Google search box?
ANS : Google will find all the web pages in which the words "Certification" and "Networking" appear together
44. What is Anchor Text?
ANS : It is the visible text that is hyper linked to another page
45. Some words, when followed by a colon, have special meanings to Yahoo. What is performed by the link: operator?
ANS : It shows all the pages that point to that URL
46. Which of the following actions could get you banned by Google?
ANS : None of the above
47. Which of the following search engines or directories provides the directory search results for Yahoo?
ANS : Yahoo Directory
48. Which of the following is an ethical SEO Technique?
ANS : None of the above
49. _________________ use both crawlers and directories to generate relevant results.
ANS : Meta Search Engines
50. Which of the following statements about the Google Sitemap are correct:
ANS : The Sitemap acceptable to Google follows an XML format
51. Which of the following factors contribute towards link popularity of a website?
ANS : The number of pages of the website indexed by Google
ANS : The number of outbound links on the page that contains the inbound link to a page of a web site
2. What will the following robots.txt file do?
ANS : It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the altavista scooter bot from accessing any page
3. _________ is usually the best web page to get linked to while receiving a themed in-bound link from another website.
ANS : The page which you would like to improve in the search engine rankings
4. What is the function of "indexer" part of the Google search engine?
ANS : It helps to retrieve web pages from the world wide web
5. Google gives priority to themed inbound links.
ANS : True
6. Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword - "six sigma"?
ANS : Google Trends
7. While grading your website, Google gives credit to outbound links pointing to authority websites?
ANS : False
8. Which of the following statements about Google's technical and quality guidelines is true?
ANS : Avoid using robots.txt to prevent crawling of search results pages or other auto-generated pages, even if they don't add much value for users coming from search engines
9. If your site is not appearing in Google search results because of some unethical SEO practices in the recent past
ANS : it is better to discontinue the website and shift your webpages to a fresh website with a new domain name.
10. If you enter 'Help site:www.expertrating.com' in the Google search box, what will Google search for?
ANS : It will find pages about help within www.expertrating.com
11. Do search engines such as Google detect unnatural linking patterns by checking the Class C IP address of the page where the link to the website originates?
ANS : Yes
12. Which search engine technology prevents a website from appearing in numerous top positions in the search engine result pages?
ANS : Clustering
13. Which of the following statements is correct with regard to the description meta tag?
ANS : Google uses the meta description to generate the search engine results pages
14. What is the term for Optimization strategies that are in an unknown area of reputability/validity?
ANS : Silver hat techniques
15. State whether the following statement is true or false.
A Sitemap provides a list of internal links to user accessible pages on a website
ANS : True
16. If you search for the term "iq test" in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term "iq"?
ANS : No
17. Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized?
ANS : Paid links should be disclosed through the "index=nofollow" attribute in the hyperlink
18. Google displays up to _____ characters of a webpage's Title Tag
ANS : 56/66
19. Which of the following activities could be looked down upon by Google as per their quality guidelines?
ANS : B & C
20. What is the name of the search engine technology due to which a query for the word 'actor' will also show search results for related words such as actress, acting or act?
ANS : RSD (real time synonym detection)
21. While optimizing your website it is important to generate the right type of traffic, how does the Bounce Rate information help in this regard?
ANS : By letting you know the percentage of users who entered the website and then left without viewing any other page
22. How are site maps important for the search engine optimization process?
ANS : Site maps help the search engine spider pick up more pages from the website
23. What does the term Keyword Prominence refer to?
ANS : It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines
24. A Hallway Page is used to:
ANS : Enable search engine bots to index the Doorway Pages
25. The following robots meta tag directs the search engine bots:
<META NAME="robots" CONTENT="noindex,nofollow">
ANS : Not to index the page and not to follow the links in the page
26. Implementing a 301 Permanent Redirects on the old pages to redirect to the new pages is a good idea from the SEO perspective.
ANS : True
27. Which of the following conditions will Google treat favorably from the 'Relevancy' perspective?
ANS : Image Alt tags on the home page matching the search term
28. Which of the following statements is correct with regard to natural links?
ANS : They are voluntary in nature
29. Why is it a bad idea from the seo perspective to host free articles and write ups that are very common on the internet.
ANS : Because you could get penalized by search engines for using duplicate content
30. What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
ANS : Pagejacking
31. What does the 302 server response code signify?
ANS : The page has temporarily moved
32. State whether true or false.
The Yahoo Directory listing is a free service for commercial sites.
ANS : True
33. Which of the following website design guidelines have been recommended by Google?
ANS : Every page should be reachable from at least one static text link
34. Which of the following can be termed as good keyword selection and placement strategies?
ANS : A&D
35. Which of the following can be termed as good keyword selection and placement strategies?
ANS : A & D
36. Which of the following statements about FFA pages are true?
ANS : They are also called link farms
37. If a website's search engine saturation with respect to a particular search engine is 20%, what does it mean?
ANS : Only 20% of the pages of the website will be indexed by the search engine
38. Which of the following statements regarding website content are correct?
ANS : If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version
39. Which of the following factors does Google take into account while assessing whether or not a website is an authority website?
ANS : The number of in-bound natural links related to the website's theme (or keywords)
40. Search engines do not index some common words (such as "or", "and", "when", and "in") within the webpage. What are these common words called?
ANS : Stop words
41. All major search engines are case sensitive.
ANS : False
42. What is Keyword Density?
ANS : The number of times the keyword is used and multiplied by hundred / (DIVIDED BY) the total word count on the page.
43. What will happen if you type the words 'Certification -Networking' in the Google search box?
ANS : Google will find all the web pages in which the words "Certification" and "Networking" appear together
44. What is Anchor Text?
ANS : It is the visible text that is hyper linked to another page
45. Some words, when followed by a colon, have special meanings to Yahoo. What is performed by the link: operator?
ANS : It shows all the pages that point to that URL
46. Which of the following actions could get you banned by Google?
ANS : None of the above
47. Which of the following search engines or directories provides the directory search results for Yahoo?
ANS : Yahoo Directory
48. Which of the following is an ethical SEO Technique?
ANS : None of the above
49. _________________ use both crawlers and directories to generate relevant results.
ANS : Meta Search Engines
50. Which of the following statements about the Google Sitemap are correct:
ANS : The Sitemap acceptable to Google follows an XML format
51. Which of the following factors contribute towards link popularity of a website?
ANS : The number of pages of the website indexed by Google
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